At Shopping Blitz we have the awesome privilege of carrying almost 300 amazing brands. Each brand in of itself is unique and worth getting to know better. Here is a snapshot of some of the cool stuff our Vendors are doing to shake up and change the face of fashion as we know it.
First up is my latest sneaker obsession, Superga
The Italian-based company, who inked a deal with Steve Madden as their exclusive North American distributors, is now under the direction of Co-Creative directors, Mary Kate and Ashley Olsen. The Olsen twins, who have long ago shed their image as the babes from Full House, have developed into savvy business woman and fashion mavens. With this in mind, it is no surprise that the brand has recently joined forces with Leandra Medine, street-style maven, blogger and recent author of a collection of essays entitled ‘The Man Repeller.’ Medine has now created a capsule collection, of the same name of her celebrated essays for Superga’s Fall 2013 collection. The style is young, hip and adaptable. Talk about a revamp on a timeless style!
Agness Deyn for Dr. Martens
“I seem to be making characters for each new season. This seasons character is probably the quiet girl in the bunch whose walls are covered in posters of The Yardbirds, The Smiths and The Who” — Agyness Deyn
Model and modern ‘Punk IT girl,’ Deyne has created a new line for Dr. Martens, a brand that has a long rep for epitomizing the fashion essence that is alternative. Ms. Deyne, embodies the company’s ethos of ‘standing for something.’ Her creative self-expressive style and innovative ideas were the catalysts behind her line, ‘The Third Collection.’ The collection is Deyne’s interpretation of the ‘Mod’ look, a style that has come along way from its inception in the swinging 60’s. The line encompasses clothing, footwear and accessories, with prints influenced by tailored fabrics like houndstooth and herringbone. While Deyne could make a garbage bag look chic, this collection gives the rest of us a fighting chance.
Nicola Formichetti named Artistic Director for Diesel
“The fashion industry has to change. It’s so one-dimensional. We have to start somewhere, and Diesel is such a huge power.”— Nicola Formichetti
Former stylist for Lady Gaga, the Italian/Japanese fashion director and editor takes on Diesel and the project of infusing new life into an iconic brand. If you have any interest in fashion or social media, you will have by now seen the #dieselreboot campaign; featuring artistic images of edgy, fresh faced talent. Formichetti eliminated the middleman and went straight for the talent/creatives via a Tumblr page he created for such purposes. The #dieselreboot campaign is all about resetting the clocks, not so much a redo but a fresh shock to the established system. Something one would expect from a fashion innovator who has built his career on renegade styling and campaigns that land with a blast, never a whimper.